The Write Stuff…
TV news—in its present form—is in trouble.
Oh, it’s not that we’re doing bad things—but rather that we’re becoming less relevant to our audience..
A recent Zogby poll indicates two-thirds of Americans—a whopping 67%–think traditional journalism is out of touch with their lives.
You can read the details here—which includes the fact that just about half the people surveyed get most of their news from the Internet.
WIRE YOU STILL WATCHING TV ….
The new media certainly have an advantage over traditional TV in that—in its simplest form—all it takes to get a news clip on-line is your own video camera, an Internet connection—and you’ve got a world-wide audience.
Compare that to how a traditional TV news broadcast gets on the air.
This clip is from the mid-70’s, and although some of the technology is dated—the same effort and vast numbers of people are still involved in producing what amounts to brief bits of news content…
WHAT THE ZELL….
The new owner of one of the largest media conglomerates in the country is one of those folks who thinks the traditional Media are out of touch.
Real Estate tycoon Sam Zell—who purchased the Tribune company—has told his employees the journalism they are practicing doesn’t give readers and viewers what they want.
Zell has also tried to explain to his employees they have a stake in the new company—which apparently befuddled one poor, misguided staffer at the Tribune company’s WGN in Chicago…
TOON IN YOUR TV ….
Back in the 50’s when TV’s popularity boomed—and it was still going through it’s technological growing pains of poor reception and limited program availability—cartoon director Tex Avery tried to envision what TV would be like in the decades to come…
So where is TV headed in the next few years?
You tell me… TALK BACK here.
But do it here, on the Internet, please—so LOTS of folks can join in.
—Steve
Link to video & story Steve covered today on NBC-17
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